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Showing posts from February, 2025

Is the Age of the Search Engine Ending?

  For decades, the search engine has been our digital compass, guiding us through the vast expanse of the internet. But a seismic shift is underway. With the rise of AI and evolving user behaviours, a crucial question emerges:   Is the age of the traditional search engine coming to an end? The landscape is undeniably changing. Factors Fuelling the Change: The AI Revolution Generative AI, with its ability to provide direct, synthesised answers, is challenging the traditional search paradigm.  Why sift through pages of links when an AI can deliver a concise summary? AI-powered chatbots are becoming increasingly sophisticated, offering personalised and conversational search experiences. Changing User Behaviours Younger generations are increasingly turning to platforms like TikTok and social media for discovery, moving away from traditional search engines. Voice search and other alternative interfaces are gaining traction, altering how we interact with information. The Evolut...